data-driven marketing

  1. Spark Foundry India launches AI powered full funnel media agency led by Niti Kumar

    Publicis Media’s India arm has launched Spark Foundry India — a full-funnel, AI- and data-powered media agency — and tapped Niti Kumar, a seasoned agency and media leader, as its CEO in a move that reshapes the group’s India-era operating map and doubles down on a single objective: delivering...
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    • Forum: Windows News

  2. Motilal Oswal CMO Sandeep Walunj resigns after 18 months of brand restage

    Sandeep Walunj, the Group Chief Marketing Officer and Executive Director of Motilal Oswal Financial Services Ltd (MOFSL), has stepped down from his role, with his last working day reported as October 31, 2025 — ending an 18‑month tenure that included a high‑profile brand refresh and intensified...
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    • Forum: Windows News

  3. Q3 2024 Business Software Trends: Microsoft 365, Google Workspace & Gmail Analysis

    In today’s fast-moving digital landscape, business and productivity software have become not only a backbone for enterprise operations but also a competitive differentiator for organizations worldwide. In Q3 2024, the ongoing race among leading platforms—Microsoft 365, Google Workspace, and...
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    • ad campaign app usage audience growth cloud partnerships cross-platform analytics cybersecurity data-driven marketing digital transformation enterprise software gmail google workspace marketing strategies microsoft 365 mobile apps productivity tools remote work tools software market tech industry trends user engagement
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    • Forum: Windows News

  4. Harnessing Microsoft Media’s AI-Powered Ecosystem for Effective Digital Marketing

    The fractured digital media landscape today poses one of the greatest challenges—and, paradoxically, one of the greatest opportunities—for marketers and agencies striving to reach and engage audiences. As screen time soars and consumers scatter across countless platforms, connecting with the...
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    • Forum: Windows News

  5. Estée Lauder’s ConsumerIQ: Revolutionizing Beauty with AI-Driven Innovation

    In the fast-evolving world of beauty and cosmetics, data is the new foundation for innovation. The Estée Lauder Companies (ELC), one of the world's largest and most prestigious beauty conglomerates, has made a decisive move to leverage artificial intelligence—partnering with Microsoft to launch...
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    • ai ethics ai in cosmetics ai integration artificial intelligence azure openai beauty industry beauty tech brand strategy consumer data cosmetics customer insights data-driven marketing digital transformation enterprise ai innovation microsoft ai personalization product development speed to market
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    • Forum: Windows News

  6. Adobe Partners with Omnicom to Drive Global, Personalized Enterprise Marketing

    A major shift is underway in the corporate marketing landscape as Adobe, the tech stalwart known for its creative and digital experience solutions, has appointed Omnicom as its worldwide agency of record. This significant partnership is poised to reshape how Adobe markets its powerful suite of...
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    • adobe ai in business brand partnerships branding content distribution customer engagement data-driven marketing digital experience digital transformation enterprise marketing event marketing experience platforms global agency global campaigns market innovation market strategy marketing technology multichannel omnicom personalization
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    • Forum: Windows News

  7. Microsoft Launches AI-Powered Monetize Suite to Revolutionize Ad Management and Boost Revenue

    Microsoft’s latest innovation in ad monetization is turning heads in the tech community. The new suite, unveiled as part of Microsoft Copilot, is designed to revolutionize the way publishers and advertisers manage and optimize their ad operations. With an AI-driven approach, the suite not only...
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    • Forum: Windows News