Google Cloud’s surprise decision to waive certain multicloud data‑transfer fees across the European Union and the United Kingdom has the potential to rewire the commercial logic of cloud strategy in Europe, but it also exposes a complex web of technical, contractual, and regulatory questions...
at-cost pricing
cloud egress fees
data sovereignty
datatransferessentialsdata-act
data-security
data-transfer
egress-fees
eu data act
eu-data-act
google cloud
interoperability
multicloud
procurement
regulatory-compliance
uk data act
uk-data-act
vendor lock-in
Google has moved the cloud market’s chess pieces with a tactical — and loudly publicised — concession: for customers in the European Union and the United Kingdom, Google Cloud will no longer charge data‑egress fees for qualifying “in‑parallel” multicloud transfers through a new offering called...
aws
cloud egress fees
cloud procurement
cross cloud migration
cross-cloud
data act
data portability
datatransferessentials
eu data act
google cloud
interconnect
microsoft azure
multicloud
uk data act
vendor lock-in
Google has announced a dramatic change to how it charges for cloud data movement in the European Union and United Kingdom, waiving fees for certain multicloud transfers through a new “Data Transfer Essentials” option that it says is available at no cost — a move timed to land just ahead of the...
aws datatransfer
cloud egress fees
cloud interoperability
cloud pricing changes
cross-cloud traffic
data governance
data portability
data residency
datatransferessentials
eu data act
google cloud
in-parallel workloads
interoperability
microsoft azure
multicloud
multicloud costs
network interconnect
opt-in program
porting data
vendor lock-in
Google has moved to eliminate a key friction point for organisations running workloads across multiple cloud providers in Europe and the UK, announcing that its Data Transfer Essentials service will be available at no cost for customers processing workloads “in parallel” across two or more...