data unification

SoftServe’s announcement this week that it has launched a dedicated Microsoft Partner Business Unit (BU) signals a deliberate, platform-first bet on Microsoft’s cloud, data and agentic AI roadmap—and it packages SoftServe’s existing IP (notably the SoftServe Adaptive Modernization Platform...

Microsoft’s latest push asks partners to take a decisive step beyond selling cloud capacity: modernise entire technology stacks, unify messy data estates, and build AI-native applications on Azure — and it is backing that ask with a tightly connected set of program changes, incentives, skilling...

For decades, the partnership between Microsoft and SAP has stood among the cornerstones of enterprise technology, fueling business transformations across industries. This year’s SAP Sapphire conference brought a new wave of collaboration announcements—signals not just of maturing integration...

HEINEKEN, a global name synonymous with brewing excellence and community, finds itself at the intersection of tradition and technology as it embarks on a remarkable digital transformation. With brands that reach over 70 countries and a heritage that stretches back 150 years, HEINEKEN's drive for...

In today’s era of relentless digital acceleration, data has become not just a resource, but the very foundation upon which successful organizations build innovation, resilience, and growth. Across every vertical—from sports entertainment to global manufacturing—businesses are discovering that...

If you were unlucky enough to miss the Mobile World Congress 2025 in Barcelona—whether your passport expired, your boss said “no travel budget,” or you just couldn’t face another plate of conference paella—don’t worry. The spirit, spectacle, and indeed the seismic impact of Microsoft’s AI vision...