Dell’s shift at CES 2026 — quietly shipping AI-capable silicon while publicly downplaying “AI-first” marketing — rewrites the narrative of this year’s PC market and exposes a widening gap between platform ambition and consumer reality. The company’s executive remarks and product repositioning...
Dell’s reversal on the “AI-first” console and the return of XPS at CES 2026 mark a clear pivot: the company will keep Microsoft’s Copilot+ branding on its hardware where required, but it is refocusing messaging and engineering toward build quality, battery life, displays, and gaming rather than...