Microsoft’s attempt to build a safe, centralized app ecosystem for Windows began as an inspired idea and then spent more than a decade bouncing between half-measures, bad product bets, and shifting incentives — but over the last two years Microsoft has quietly rebuilt the plumbing and the...
app marketplace
centralized updates
commerce model
configmgr
developereconomics
enterprise it
intune
microsoft store
msix
open app store principles
pwa
security updates
software distribution
update orchestration
uwp
win32
windows
windows 11
winget
Microsoft’s app-store experiment started with a clear promise — a single, safe place to find and automatically update Windows software — but for more than a decade the reality was a sequence of missteps, confusing platform shifts, and fragmented developer incentives that left most PC users...
app curation
app packaging
appx
desktop bridge
developereconomics
electron
enterprise it
intune
microsoft store
msix
pwa
sccm
software distribution
third party stores
update orchestration
uwp
win32
windows 11
windows update
winget
Microsoft’s push to make Xbox the gaming platform that follows players across consoles, PCs, and handhelds is now measurable—and exposed by a practical problem: some of the biggest publishers still aren’t playing ball with Xbox Play Anywhere, and that gap risks turning Microsoft’s cross-device...
anti-cheat
cross buy
cross save
cross-platform
dev center
developereconomics
game pass
handheld gaming
id@xbox
indie developers
microsoft store
multi-device gaming
pc storefronts
publisher adoption
rog xbox ally
steam deck
windows handhelds
xbox ally
xbox pc app
xbox play anywhere
Microsoft’s renewed push to make Windows a deeply agentic, multimodal platform—paired with ambitious Copilot investments—has quietly rewritten the conditions that once made a Microsoft-branded phone an improbable gamble; taken together, those shifts make the idea of a “new Windows phone” not...
agentic computing
ai interoperability
app ecosystem
carrier partnerships
copilot
copilot platform
developereconomics
enterprise mobility
hybrid execution
local inference
model context protocol
multimodal windows
pocket pc
privacy and security
windows ai foundry
windows phone revival
windows shell ux