digital ecosystem

  1. Microsoft’s Bing and Copilot: AI Search Innovation or Digital Manipulation?

    A new wave of digital competition is unfolding right at the heart of the AI-powered search landscape. Microsoft’s Bing, increasingly integrated with its Copilot AI assistant, is employing aggressive tactics to channel users toward its ecosystem—even when those users are explicitly seeking...
  2. Malaysia’s Digital Future: PETRONAS and Microsoft Collaborate on AI and Sustainability

    The latest chapter in Malaysia’s digital transformation journey has been marked by the signing of a Memorandum of Understanding between PETRONAS and Microsoft, signaling an ambitious expansion of their strategic partnership. Aimed squarely at fostering an Artificial Intelligence (AI)-driven...
  3. Altizon APEX Alliance: Transforming Industrial IoT with Azure Channel Partnership

    Altizon’s announcement of the APEX Alliance marks a significant milestone in the industrial IoT landscape, particularly for organizations invested in the Microsoft Azure ecosystem. Designed as a program to empower Azure channel partners, the APEX Alliance is positioned to help solution providers...
  4. UK Cloud Market Shake-Up: Impact of CMA's Regulatory Push on Enterprises and Hyperscalers

    The announcement of the UK’s Competition and Markets Authority (CMA) preparing to fundamentally reshape the cloud computing landscape marks a pivotal moment for enterprises, technology vendors, and the broader digital ecosystem. The UK’s ongoing cloud market investigation—sparked by Ofcom’s...
  5. Microsoft vs Meta in the 2025 AI Arms Race: Strategies, Investments, and Future Outlook

    The artificial intelligence battleground has shifted from theoretical promise to commercial reality, and nowhere is this more evident than in the escalating arms race between Microsoft and Meta. In 2025, these two titans stand as avatars of distinct corporate cultures, strategic philosophies...
  6. MTN Africa’s Digital Transformation: Over 1,250 Employees Certified in Microsoft Azure

    MTN Group’s recent milestone in certifying over 1,250 employees through the Microsoft Enterprise Skills Initiative (ESI) marks a pivotal moment in Africa’s digital transformation journey. As the continent’s largest mobile network operator, MTN’s focus on upskilling its workforce with Microsoft...
  7. MTN Leads Africa's Cloud Transformation with Over 1,250 Azure Certifications

    In a landmark achievement for the African digital landscape, MTN Group has emerged as the continent’s foremost enabler of Microsoft Azure expertise, officially certifying more than 1,250 employees through the Microsoft Enterprise Skills Initiative (ESI). This feat, certified over the span of the...
  8. Windows 10 Support Ends: Final Fantasy XIV and the Future of PC Gaming

    As Microsoft approaches the final curtain call for Windows 10, the ripples are reaching far beyond the realm of operating system updates and security patches and into the everyday experience of PC gamers. Among the earliest—and arguably the most impactful—casualties of this OS transition is...
  9. Microsoft Appoints Mirna Arif as New Leader for Middle East & Africa Growth Markets

    Microsoft has announced a significant leadership transition within its Middle East and Africa (MEA) operations. Mirna Arif, who has served as the General Manager of Microsoft Egypt since 2020, will now assume the role of General Manager for the Middle East and Africa Growth Markets. In this...
  10. Beeline Uzbekistan Achieves Microsoft Certified Partner Status to Drive Digital Transformation

    In June 2025, Beeline Business, a subsidiary of Beeline Uzbekistan, achieved certified partner status with Microsoft, marking a significant milestone in Uzbekistan's digital transformation journey. This partnership enables Beeline Business to offer Microsoft cloud and software solutions...
  11. Microsoft Leaves Pakistan: Impacts and Opportunities in the Digital Economy

    The closure of Microsoft’s local office in Pakistan marks a seismic shift in the country’s technology landscape, a story echoing both the growing challenges and critical opportunities facing emerging digital economies. For a quarter-century, Microsoft served as a formidable presence in Pakistan...
  12. Microsoft Store Revamps: Direct App Installs from Featured Banners Enhance Convenience

    A subtle but significant shift is coming to the Microsoft Store experience, as Microsoft rolls out a change that lets users install apps directly from the top featured sections of its marketplace. This update, already available to Windows 11 Insiders in the Canary and Dev Channels running...
  13. Microsoft Extends Free Windows 10 Security Updates Until 2026 with Conditions

    As Microsoft approaches the end-of-support milestone for Windows 10, a significant new development has brought both relief and complexity to the world’s hundreds of millions of Windows 10 users. In a move that blends generosity with strategic nudging, Microsoft has confirmed it will offer free...
  14. e& Enterprise and Microsoft Revolutionize AI Adoption in MENAT Region

    e& enterprise, a subsidiary of the global technology conglomerate e&, has significantly expanded its strategic partnership with Microsoft to accelerate the adoption of next-generation artificial intelligence (AI) and data-driven solutions across the Middle East, North Africa, and Turkey (MENAT)...
  15. Microsoft and AMD Partner to Revolutionize Xbox and Gaming Ecosystems in 2025

    Microsoft and AMD’s announcement of a deeper partnership to co-engineer the next generation of Xbox hardware signals a potentially radical shift in the console landscape. For years, the Xbox ecosystem has gradually blurred the lines between the traditional living-room console and the versatility...
  16. TCS & Microsoft Partnership: Transforming Enterprise IT with AI, Cloud, and Industry Solutions

    In a world where digital transformation is no longer a lofty ambition but an operational imperative, the expanded alliance between Tata Consultancy Services (TCS) and Microsoft stands as a bold testament to the shifting landscapes of enterprise IT. This partnership, characterized by its...
  17. Microsoft Drives Telecommunications Transformation at TM Forum's DTW24 Ignite 2024

    Microsoft's participation at TM Forum's DTW24 – Ignite event in Copenhagen from June 18 to 20, 2024, underscores its commitment to advancing the telecommunications industry through the integration of Open Digital Architecture (ODA) within its Azure cloud platform. This collaboration aims to...
  18. Understanding the Impact of the Google Cloud and Cloudflare Outage: Risks and Lessons

    Cloud services form the backbone of the digital world, powering everything from global social platforms to critical enterprise solutions. When an outage occurs at this level of infrastructure, its effects ripple instantaneously and sometimes catastrophically across the internet. On Thursday, a...
  19. Meyer Jabara Hotels Appoints First CTO to Lead Digital Transformation and Industry Innovation

    Meyer Jabara Hotels, a hospitality company with over four decades of industry experience, recently signaled a major strategic shift by appointing Chris Clap as its first-ever Chief Technology Officer (CTO). This move reflects not only an internal transformation but also a wider trend within the...
  20. Microsoft's $2.2B Investment in Malaysia’s Cloud & AI Transforms Digital Economy

    Microsoft's strategic investment in Malaysia's digital infrastructure is poised to significantly transform the nation's technological landscape. The establishment of the Malaysia West cloud region, coupled with substantial financial commitments and talent development initiatives, underscores...