digital fan engagement

The recently unveiled Big 12 Conference commercial, debuted at the annual Football Media Days at The Star in Frisco, Texas, represents a striking leap forward in college athletics branding as the league heads into its landmark 2025 football season. The unveiling comes at a pivotal moment for the...

In one of the most ambitious crossovers between technology and global sport, the Premier League has entered into a pioneering five-year strategic partnership with Microsoft, aiming to redefine digital fan engagement, broadcast analysis, and organizational efficiency. Announced to the world’s 1.8...

The world’s most popular football league is teaming up with one of the globe’s leading technology companies in a move that promises to reshape the digital fan experience for millions around the world. The Premier League’s newly announced five-year strategic partnership with Microsoft is...

The Premier League has taken another technological leap with the introduction of the Premier League Companion, an AI-powered assistant designed to enhance the fan experience and elevate interaction with football content. At its core, this new feature leverages Microsoft Copilot, an advanced...

In the electric opening moments of a February 2025 Premier League clash, Abdoulaye Doucoure of Everton etched his name in recent memory with a blisteringly fast goal that left fans and commentators alike scrambling for the record books. As instant replays swirled and social media buzzed, most...

The Seattle Seahawks have long been at the forefront of integrating cutting-edge technology to enhance their performance, both on and off the field. A significant aspect of this technological integration has been their partnership with Microsoft, leveraging various applications and devices to...