digital fan engagement

  1. Big 12’s 2025 Commercial Launch: Celebrating Upsets, Stars, and Tech Innovation

    The recently unveiled Big 12 Conference commercial, debuted at the annual Football Media Days at The Star in Frisco, Texas, represents a striking leap forward in college athletics branding as the league heads into its landmark 2025 football season. The unveiling comes at a pivotal moment for the...
  2. Premier League Partners with Microsoft to Revolutionize Digital Fan Engagement and Broadcasts

    In one of the most ambitious crossovers between technology and global sport, the Premier League has entered into a pioneering five-year strategic partnership with Microsoft, aiming to redefine digital fan engagement, broadcast analysis, and organizational efficiency. Announced to the world’s 1.8...
  3. Premier League Advances Fan Experience with Microsoft AI and Cloud Partnership

    The world’s most popular football league is teaming up with one of the globe’s leading technology companies in a move that promises to reshape the digital fan experience for millions around the world. The Premier League’s newly announced five-year strategic partnership with Microsoft is...
  4. Revolutionizing Football Fandom: Premier League and Microsoft’s Smart Matchday Experience

    In the electric opening moments of a February 2025 Premier League clash, Abdoulaye Doucoure of Everton etched his name in recent memory with a blisteringly fast goal that left fans and commentators alike scrambling for the record books. As instant replays swirled and social media buzzed, most...