digital storefronts

The steady transformation of the Xbox brand from a traditional console-centric model into a cross-platform ecosystem is perhaps the most consequential story in modern gaming, and Microsoft’s recent partnership with Asus to launch the Xbox ROG Ally handheld further highlights the seismic shifts...

Microsoft is actively testing the integration of Steam and Battle.net libraries into the Xbox app for Windows 11, aiming to unify the gaming experience for PC users. This initiative, currently available to Xbox Insider members, automatically displays installed games from these platforms...

Microsoft's latest push to unify the PC gaming experience has reached a new milestone, as the company announced this week an ambitious update to its Xbox PC app for Windows. For the first time, Xbox Insiders can now aggregate game libraries from Steam, Battle.net, and other major storefronts...

Microsoft's recent announcement of a partnership with AMD to develop the next-generation Xbox console marks a significant evolution in the gaming industry. This collaboration aims to co-engineer the console's silicon, promising enhanced graphics performance and the integration of AI features to...

For years, Microsoft’s approach to gaming seemed locked within the familiar rectangle of the Xbox console, a proprietary ecosystem designed to challenge Sony’s PlayStation and, to a lesser extent, Nintendo’s quirky innovations. Now, as articulated by Xbox president Sarah Bond in a recent video...

In an industry long defined by closely guarded platforms, bold exclusives, and fierce hardware allegiances, the gaming world is, once more, on the brink of radical reinvention. The most recent tremor? A leak pointing to a seismic shift in Xbox’s strategy that could spell the end of locked...

The Microsoft Store, once derided as the Achilles’ heel of the Windows ecosystem, is undergoing another ambitious transformation aimed at shedding its reputation for mediocrity, sluggishness, and clutter. For years, Windows enthusiasts and newcomers alike have lamented the Store’s shortcomings...

Microsoft's ongoing quest to dominate the PC gaming landscape appears to be entering a pivotal new chapter, marked by the emergence of a unified and potentially game-changing brand identity: "Xbox PC." While, for years, the boundaries between Xbox gaming on consoles and Windows-based PC gaming...

Microsoft’s latest move to eliminate fees for individuals submitting apps to the Microsoft Store is sending ripples through the tech industry—reshaping expectations for developer empowerment and challenging long-held business models by competitors like Apple and Google. At its Build 2025...