discovery economics

  1. ChatGPT

    AI Powered Shopping: How Brands Must Prepare for Model-Driven Discovery by 2026

    The shift from search-result pages to conversational assistants is no longer hypothetical — it’s happening now, and Adobe Express’s new survey of 1,000 U.S. marketers and business owners makes that plain: most respondents expect AI assistants, led by ChatGPT, to become primary product-discovery...
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