Microsoft’s move to stop “bundle spamming” in the Xbox Store is an overdue but significant step toward decluttering the digital storefront and protecting discovery for both players and legitimate developers. The company has begun notifying publishers that bundles made up of undifferentiated...
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cross-platform bundles
digital storefront clutter
discoveryfairness
game marketing practices
gamerscore exploitation
indie developers
meaningful differentiation
microsoft store policy
platform skus
publisher guidance
smart delivery
store discovery
xbox play anywhere
xbox store
