ecommerce migration

Custom e‑commerce stacks promised control and differentiation—but for many brands that promise slowly calcified into a recurring drain on time, talent, and cash. What began as strategic advantage often becomes a maintenance tax: security updates, bespoke integrations, infrastructure overage, and...

Custom e‑commerce stacks were built as competitive advantage: tailor every interaction, own your checkout, and mold the experience around your brand. For many merchants, that advantage quietly calcified into a tax—security patches, integration fragility, escalating cloud bills, and months of...