ecommerce strategy

Brandfuel.ai has published a new organizational playbook arguing that ecommerce companies will gain little from artificial intelligence if they simply bolt generative tools onto workflows built for an earlier era. Released on July 21, 2026, Build for What’s Next: Commerce Operations and Org...

Ecommerce merchants face a pivotal choice: blanket-block AI crawlers and risk missing the next major shopping channel, or selectively monitor and enable agentic access to capture buyers who will increasingly begin — and sometimes finish — their purchase journeys inside conversational AI. Scot...