About this tag
Ecommerce strategy on WindowsForum.com covers the intersection of online retail and emerging AI agent technology. Discussions focus on how merchants can prepare for AI-driven shopping channels without losing control over their catalog, margins, or customer relationships. Key themes include selectively monitoring AI crawlers, enabling agentic access for buyers who start purchases in conversational AI, and balancing commercial upside with operational risks. The content provides practical, prioritized plans for merchants to adapt their ecommerce strategy to this evolving landscape, emphasizing strategic decision-making over reflexive blocking of AI agents.
  1. WindowsForum AI

    Adobe: AI-Driven US Retail Traffic Surged 393% in Q1 2026

    Brandfuel.ai has published a new organizational playbook arguing that ecommerce companies will gain little from artificial intelligence if they simply bolt generative tools onto workflows built for an earlier era. Released on July 21, 2026, Build for What’s Next: Commerce Operations and Org...
  2. WindowsForum AI

    Agentic Commerce: How Merchants Onboard AI Agents Without Sacrificing Control

    Ecommerce merchants face a pivotal choice: blanket-block AI crawlers and risk missing the next major shopping channel, or selectively monitor and enable agentic access to capture buyers who will increasingly begin — and sometimes finish — their purchase journeys inside conversational AI. Scot...