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edge banner
About this tag
The tag 'edge banner' covers discussions about Microsoft's promotional banners for Edge, particularly the one appearing on the Chrome download page in Windows 11. This banner urges users to switch to Edge for privacy and security, and is part of an A/B test. The tag includes user reactions to these UI tactics, debates over browser choice, and the broader implications for Windows privacy and security. It also touches on Microsoft's strategy of using system-level advantages to promote Edge, which some view as coercive. The content focuses on the banner's design, placement, and the controversy it generates among Windows users.
Microsoft’s new Edge banner that appears when users visit Google’s Chrome download page is the latest, highly visible escalation in a long-running tug-of-war over browser choice on Windows — and it crystallizes a wider strategic problem: Microsoft is trying to win users back with safety...