Enterprise marketing and SEO teams are now measuring a new surface of discovery: how large language models (LLMs) and AI assistants describe, rank, and cite brands inside conversational answers. As AI Overviews, assistant answers, and generative search features siphon the “first impression” away...
More Leverage’s new Shoutout Engine™ campaign promises a fast-track, 90-day pathway to being cited by both traditional search engines and the new generation of conversational AIs — a pitch built around Answer Engine Optimization (AEO), targeted PR placements, and a proprietary Leverage OS™...
LinkedIn’s pivot to paying creators is already reshaping the B2B advertising playbook—and the move could be one of the clearest strategic accelerants for Microsoft’s ad and cloud ecosystem this decade. The thesis is simple: by turning professional content into a monetizable, creator-driven feed...
ad tech
ai advertising
b2b advertising
brandlink
copilot
creator-monetization
digital marketingenterprisemarketing
identity data
linkedin brandlink
linkedin video ads
microsoft advertising
performance max
privacy
professional targeting
profile targeting
regulatory compliance
sponsorship
thought leader ads
trust in advertising
A major shift is underway in the corporate marketing landscape as Adobe, the tech stalwart known for its creative and digital experience solutions, has appointed Omnicom as its worldwide agency of record. This significant partnership is poised to reshape how Adobe markets its powerful suite of...
adobe
ai in business
brand partnerships
branding
content distribution
customer engagement
data-driven marketing
digital experience
digital transformation
enterprisemarketing
event marketing
experience platforms
global agency
global campaigns
market innovation
market strategy
marketing technology
multichannel
omnicom
personalization