enterprise marketing

Yobi’s partnership with Microsoft marks a sharp turn in the enterprise AI conversation: away from generic generative assistants and toward predictive behavioral intelligence built on consented data, cloud-scale infrastructure, and measurable business outcomes. The announcement says Yobi is using...

Publicis Groupe’s new pact with Microsoft is more than a standard agency win. It signals a deeper shift in how global media, identity data, cloud infrastructure and agentic AI are converging inside enterprise marketing operations. By naming Publicis as Microsoft’s global media agency of record...

Microsoft’s backing of Yobi is a telling sign of where enterprise AI is heading: away from generic audience targeting and toward predictive, privacy-aware consumer intelligence that tries to anticipate intent before a customer ever types a search query. The startup’s pitch is ambitious, and the...

Enterprise marketing and SEO teams are now measuring a new surface of discovery: how large language models (LLMs) and AI assistants describe, rank, and cite brands inside conversational answers. As AI Overviews, assistant answers, and generative search features siphon the “first impression” away...

LinkedIn’s pivot to paying creators is already reshaping the B2B advertising playbook—and the move could be one of the clearest strategic accelerants for Microsoft’s ad and cloud ecosystem this decade. The thesis is simple: by turning professional content into a monetizable, creator-driven feed...