US PC shipments cooled in Q2 2025 as channel inventories were worked through, but a steady commercial refresh — driven by the looming Windows 10 end‑of‑support and selective AI procurement — softened the blow and left OEM strategies, margins and channel execution in sharper focus.
Background...
ai capable pcs
ai in pcs
ai premiumization
asp uplift
canalys
canalys data
channel inventory
copilot+ sku
enterpriserefresh
it procurement
nearshoring
pc shipments
pc shipments q2 2025
premium pcs
q2 2025
supply chain
tariffs
us pc market
windows 10 end of support
Silicon Motion’s move to accelerate production of PCIe Gen5 controllers coincides with an unexpectedly brisk corporate refresh cycle driven by the upcoming Windows 10 end-of-support deadline, and together these forces are reshaping the client SSD supply chain, NAND demand dynamics, and the...
ai pc
client ssd
controller ip
enterpriserefresh
firmware
gen5
nand pricing
nand supply
nvme
oems
on-device ai
pci e gen5
platform validation
silicon motion
ssd
storage
supply chain
windows 10 end of support
windows 11
workstation