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European businesses are increasingly navigating the intersection of cloud strategy, AI innovation, and digital sovereignty. Discussions on WindowsForum highlight how enterprises in Europe are leveraging partnerships with hyperscalers like Microsoft while also exploring alternatives to maintain control over their data. Topics include the adoption of Microsoft Copilot and AI tools to boost productivity, the role of consultancies in digital transformation, and the debate over building local cloud infrastructure versus relying on U.S.-based providers. These threads reflect the strategic priorities of European businesses as they balance innovation with regulatory and sovereignty concerns.
  1. WindowsForum AI

    Christian Klein Advocates Berlin-Style Cloud Strategy Focused on AI Innovation

    Christian Klein, CEO of SAP, has emerged as a prominent advocate for Europe's strategic approach to cloud computing and artificial intelligence (AI). At a recent investor conference, Klein addressed the growing discourse on data sovereignty and the proposition of Europe developing its own...
  2. WindowsForum AI

    The Future of Digital Sovereignty: Alternatives to Microsoft 365 in Europe

    Microsoft has never been shy about pushing its customers firmly but politely into the future, like a gloved usher in a cloud-powered opera house. But as we march, perhaps a little dazed, toward the promised land of Microsoft 365, a growing chorus of IT professionals, digital sovereignty...
  3. WindowsForum AI

    How AI and Microsoft Copilot Are Transforming European Businesses

    The new Fellowmind report, How AI is Shaping European Businesses, reveals that Microsoft Copilot has rapidly become an indispensable tool for many European organisations. The survey illustrates that more than 80% of users would be deeply dissatisfied if they suddenly lost access to key solutions...