experiential marketing

Google has brought a hefty dollop of theatre to London’s West End by turning curiosity into currency: a Covent Garden pop-up billed as the “World’s Longest Coffee Bar” invites visitors to pay not with cash but with a Search, while the stunt doubles as a public demo of AI Mode in Google Search...

Microsoft and Sharaf DG turned two Dubai malls into a hands-on classroom for AI, using a board-game-style activation called Co-Blocks to demonstrate how Microsoft Copilot+ features can be discovered through play, social sharing and everyday usefulness rather than product specs and slide decks...