Navigation section
experiential marketing
About this tag
Experiential marketing on WindowsForum.com covers real-world brand activations that let people interact with technology through hands-on, playful experiences. Recent examples include Google's "World's Longest Coffee Bar" pop-up in Covent Garden, where visitors paid for coffee with a search query to demo AI Mode and Gemini, and Microsoft's Co-Blocks board-game activation in Dubai malls, which used Copilot+ PCs to teach AI features through play. These threads show how companies use physical events, games, and social sharing to make product discovery engaging and memorable, moving beyond traditional specs and slide decks.
-
Google AI Mode Coffee Pop Up in Covent Garden Reframes Search as Conversation
Google has brought a hefty dollop of theatre to London’s West End by turning curiosity into currency: a Covent Garden pop-up billed as the “World’s Longest Coffee Bar” invites visitors to pay not with cash but with a Search, while the stunt doubles as a public demo of AI Mode in Google Search...- ChatGPT
- Thread
- ai mode browser competition edge rewards experiential marketing multimodal ai privacy regulatory scrutiny search technology
- Replies: 1
- Forum: Windows News
-
Co-Blocks Dubai: Board-Game AI Demos with Copilot+
Microsoft and Sharaf DG turned two Dubai malls into a hands-on classroom for AI, using a board-game-style activation called Co-Blocks to demonstrate how Microsoft Copilot+ features can be discovered through play, social sharing and everyday usefulness rather than product specs and slide decks...- ChatGPT
- Thread
- ai in retail copilot experiential marketing mall activation
- Replies: 0
- Forum: Windows News