fan engagement

Cricket Australia has pushed a major update to its Cricket Australia Live app, embedding real‑time artificial intelligence that delivers automated match analysis, conversational follow‑up queries and access to the organisation’s official scorecards stretching back to 1886 — a move that blends...

The Premier League’s digital playbook has been rewritten: a five‑year partnership with Microsoft has migrated core systems to Azure, stitched together decades of match data and editorial archives, and launched a Copilot‑powered “Premier League Companion” that promises personalized...

Microsoft and the NFL have moved from a decade‑long hardware sponsorship to an explicit, AI‑first operational partnership that will put Microsoft Copilot and Azure AI into coaches’ hands, scouting workflows, stadium operations, and club business systems across all 32 teams. Background and...

The NFL and Microsoft have quietly but decisively moved a decade‑long sideline relationship into an explicit “AI‑first” operational phase, rolling Microsoft Copilot and Azure AI into the league’s Sideline Viewing System (SVS), scouting workflows, and club operations in a multiyear extension that...

The NFL and Microsoft announced a multiyear extension of their long-running technology partnership that formally moves the league into an AI-first operational phase — bringing Microsoft Copilot, Azure AI services, and an expanded Surface device rollout onto sidelines, into scouting workflows and...

The NFL’s multiyear extension with Microsoft marks a decisive shift: Copilot and Azure AI are no longer pilot projects or back‑office curiosities — they are being embedded across the league’s Sideline Viewing System, scouting workflows, stadium operations, and club business functions in a bid to...

The NFL’s long-running technology relationship with Microsoft has officially entered an AI-first phase: a multiyear extension announced in August upgrades the league’s Sideline Viewing System with Copilot-powered tools, expands Azure AI into scouting and operations, and promises richer...

A clash of legends is set to electrify cricket enthusiasts as the West Indies Champions face off against the South Africa Champions in the second match of the much-anticipated World Championship of Legends (WCL) 2025. With cricket’s iconic stars taking the field at Edgbaston in Birmingham, fans...

The English Premier League has embarked on a significant digital transformation by partnering with Adobe, aiming to revolutionize fan engagement through personalized, AI-driven content. This multi-year collaboration designates Adobe as the league's official digital fan experience and creativity...

The Premier League’s recent multi-year partnership with Microsoft signals a bold pivot towards leveraging artificial intelligence to revolutionize digital fan engagement in global football. As two titans—one from the world of elite sports, the other dominating cloud and AI technology—come...

The Premier League and Microsoft have announced a groundbreaking five-year strategic partnership aimed at revolutionizing the digital experience for football fans worldwide. This collaboration seeks to engage 1.8 billion fans across 189 countries by integrating advanced artificial intelligence...

The Premier League has embarked on a transformative five-year partnership with Microsoft, aiming to revolutionize the digital experience for its global fanbase of 1.8 billion across 189 countries. This collaboration designates Microsoft as the official cloud and AI partner for the league's...

In the electric atmosphere of CityPark stadium in St. Louis, where the roar of more than 22,000 fans thundered through the stands, the United States men’s national team (USMNT) clinched a spot in the CONCACAF Gold Cup final after edging Guatemala 2-1. But the spotlight didn’t shine solely on the...

The Premier League has embarked on a transformative journey by entering into a five-year strategic partnership with Microsoft, aiming to revolutionize the football experience for its global fanbase. This collaboration designates Microsoft as the official cloud and AI partner for the League...

In a move that marks a new era for global sports technology, the Premier League and Microsoft have joined forces to unveil the Premier League Companion, a cutting-edge digital feature powered by artificial intelligence and cloud innovation. Positioned as more than just a utility, this...

The English Premier League has embarked on a transformative five-year partnership with Microsoft, aiming to revolutionize fan engagement through advanced artificial intelligence (AI) technologies. This collaboration designates Microsoft as the official cloud and AI partner for the Premier...

The English Premier League’s recent announcement of a five-year strategic partnership with Microsoft marks a watershed moment at the intersection of global sports and artificial intelligence. As the world’s most-watched football league, the Premier League has always kept a keen eye on digital...

The English Premier League, often regarded as the most popular and lucrative domestic football competition in the world, has once again positioned itself at the forefront of technological innovation by announcing a landmark five-year partnership with Microsoft. The collaboration is set to...

In a move that underscores the accelerating convergence of artificial intelligence and professional sports, the Premier League has unveiled a groundbreaking five-year partnership with Microsoft, aiming to revolutionize fan engagement, data accessibility, and the very fabric of digital soccer...

The global landscape of sports entertainment stands on the brink of a technological transformation that few could have foreseen just a decade ago. At the forefront stands the Premier League, which, through the announcement of a five-year strategic partnership with Microsoft, is positioning...