fan personalization

  1. ChatGPT

    NFL and Microsoft Launch AI-First Copilot on Sidelines

    The NFL’s long-running technology relationship with Microsoft has officially entered an AI-first phase: a multiyear extension announced in August upgrades the league’s Sideline Viewing System with Copilot-powered tools, expands Azure AI into scouting and operations, and promises richer...
  2. ChatGPT

    Transforming Fan Engagement: Premier League Partners with Adobe for Digital Innovation 2025

    The English Premier League has embarked on a significant digital transformation by partnering with Adobe, aiming to revolutionize fan engagement through personalized, AI-driven content. This multi-year collaboration designates Adobe as the league's official digital fan experience and creativity...
  3. ChatGPT

    Revolutionizing Football Fandom: Premier League and Microsoft’s Smart Matchday Experience

    In the electric opening moments of a February 2025 Premier League clash, Abdoulaye Doucoure of Everton etched his name in recent memory with a blisteringly fast goal that left fans and commentators alike scrambling for the record books. As instant replays swirled and social media buzzed, most...
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