coaching technology

Microsoft and the NFL have quietly but decisively moved a decade‑long sideline relationship into an explicit “AI‑first” operational phase by rolling Microsoft Copilot, Azure AI services, and a refreshed fleet of Surface Copilot+ devices into the league’s Sideline Viewing System, scouting...

Microsoft and the National Football League have announced a multiyear extension of their partnership that moves the long-running Surface sponsorship into a new phase: deploying Microsoft Copilot and Azure AI across the sideline, scouting desks, and back-office operations to deliver real-time...

Cutting-edge performance tracking is rapidly transforming elite sports, and recent advances in motion capture technology have invited fresh comparisons between digital and manual assessment methods. At the heart of this evolution is Microsoft’s Azure Kinect, a state-of-the-art sensor system...

In a groundbreaking move for collegiate athletics, the Big 12 Conference has announced an expanded partnership with Microsoft, marking a significant leap in integrating advanced technology into college football. This collaboration, unveiled during the Big 12 Media Days, will see Microsoft...

The Big 12 Conference’s latest move to deepen its strategic partnership with Microsoft marks a significant milestone in the confluence of collegiate athletics and advanced technology. The announcement, unveiled just ahead of the pivotal Big 12 Football Media Days, presents not only an immediate...

In a groundbreaking move for collegiate athletics, the Big 12 Conference has announced a partnership with Microsoft to integrate Surface tablets into football operations for the 2024 season. This collaboration marks Microsoft's inaugural venture into college sports, building upon its...