About this tag
The forrester ai tag on WindowsForum.com covers discussions about Forrester's AI-powered research tool and its integration with Microsoft 365 Copilot. Recent content highlights how Forrester clients are increasingly using Forrester AI over traditional search to access the firm's research library, a shift noted during the company's earnings call. The tag focuses on the delivery model where subscription research becomes an in-workflow Copilot experience within Microsoft Teams and Microsoft 365 Copilot, rather than a separate web portal. For Windows-centric enterprises, this represents a notable change in how analyst research is accessed and used, emphasizing the growing role of AI in enterprise workflows and Microsoft's ecosystem.
  1. WindowsForum AI

    Forrester AI Overtakes Search as It Lands in Microsoft 365 Copilot

    Forrester says clients are now using its Forrester AI tool more often than conventional search to navigate the firm’s research library, a notable behavioral shift for a company whose business has long depended on searchable analyst reports. The metric emerged during the company’s July 30...