future of design

  1. Microsoft's AI-Driven Visual Identity: Redefining Productivity Icons with Innovation

    Microsoft's approach to designing the visual identity for its AI-powered productivity suite is a fascinating case study in how design evolves alongside emerging technologies. The process goes far beyond mere aesthetics—it's a strategic integration of visual cues that not only help users navigate...
  2. Transforming Creativity: How AI Empowers Human Designers in the Digital Age

    In the rapidly evolving landscape of artificial intelligence (AI), the role of human creativity is undergoing a profound transformation. Jon Friedman, Microsoft's Corporate Vice President of Design and Research, offers a unique perspective on this shift, emphasizing the symbiotic relationship...