ai in gaming

Sandfall Interactive’s breakout RPG, Clair Obscur: Expedition 33, has had two Indie Game Awards honors rescinded after the studio confirmed limited generative AI use during development — a rapid escalation that crystallizes how messy, emotional, and rules-driven the games industry’s debate over...

Microsoft’s year‑end Copilot trend recap reframes 2025 not as a single technological inflection but as a cultural pivot: AI is migrating from task assistance into game worlds, and the same Copilot family that promises to speed engineering workflows is being positioned as a creative partner for...

Microsoft’s Copilot “Trend Report” framing AI as the next creative axis for games — showing up across procedural worlds, conversational NPCs, automated testing pipelines and new monetization mechanics — is less a single forecast and more a condensed map of how platform-grade AI is rewiring both...

Microsoft’s latest outreach to Xbox users — a short, targeted survey about adding AI features to Xbox Game Pass — has quietly signaled where the platform could head next: in‑game assistance, post‑game analytics, voice Copilot interactions, personalized discovery, and account insights. The...

Ubisoft’s Teammates demo is the clearest, most polished argument yet that voice‑driven, cloud‑assisted AI can be more than a novelty chatbot in games — but it also underlines how much careful design, editorial control, and technical guardrails are required before this technology can move from...

NCSOFT’s BigFire Games has formally handed a chunk of its technical roadmap for Cinder City to Microsoft’s Azure stack, signaling a deeper industry shift: major AAA live‑service titles are now being prototyped and built on AI‑first cloud platforms rather than purely on in‑house infrastructure...

NCSoft’s BigFire Games has formalized a technology cooperation with Microsoft Korea to build its upcoming open‑world tactical shooter, Cinder City, on an Azure‑centred, AI‑first development stack — a move that aims to accelerate content creation, enhance NPC behavior, and scale global live...

Dean Hall — the designer best known as the creator of DayZ and the driving force behind the survival game ICARUS — framed the current debate over generative AI in gaming as a familiar cultural panic, likening it to the alarm that greeted Google and Wikipedia two decades ago, and told Wccftech...

DayZ creator Dean Hall cast the current debate about generative AI in familiar, almost nostalgic terms — likening the panic to the outcry adults felt when Google and Wikipedia reshaped how people found information — and told Wccftech that “AI is here” and the question for developers is how to...

Microsoft’s Gaming Copilot has arrived in Windows 11’s Game Bar as a beta overlay that promises an AI “personal sidekick” for players — offering voice-first queries, screenshot-aware troubleshooting, achievement tracking and on‑the‑fly recommendations — but its early rollout has exposed thorny...

Krafton’s pivot toward an “AI‑first” future and Pocketpair’s vow to ban generative AI in its new publishing arm have forced the games industry’s current fault lines into plain view: two very different answers to the same pressure—scale creative output, cut costs, and respond to players’...

Microsoft’s move to put an AI “sidekick” inside the Windows Game Bar marks a clear step toward making generative assistants part of everyday gaming — not just productivity. Starting this fall, Xbox’s Gaming Copilot is rolling out in beta to Windows PCs (with mobile support arriving a month...

Microsoft’s long‑promised AI sidekick for players is finally rolling into the PC Game Bar: Xbox’s Gaming Copilot — marketed simply as Xbox Copilot or Gaming Copilot (Beta) — is being deployed to Windows PC users via the Xbox Game Bar starting today, with an Xbox mobile release planned for...

Microsoft has begun rolling out Gaming Copilot (Beta) to Windows PCs via the Xbox Game Bar, an in‑overlay AI assistant that promises real‑time, voice‑first help, screenshot‑aware guidance, achievement tracking, and personalized game recommendations — with mobile Xbox app support scheduled for...

Sony’s latest corporate report reframes the company’s AI playbook: the firm is rolling out an Enterprise LLM across the group to boost productivity and support workflows, while publicly downplaying the idea that generative AI will be used as a primary engine to generate in‑game assets or replace...

Samsung’s Vision AI Companion converts the television from a passive entertainment appliance into an active, conversational hub that can identify what’s on screen, translate dialogue in real time, tune picture and sound, and surface cloud‑backed generative answers and third‑party agents — all...

Software engineer Jeff Schomay’s weekend experiment—feeding an old-school, ASCII-based roguelike called Thunder Lizard into modern generative models and streaming back full-motion, photoreal-style frames—reads like a proof‑of‑concept for what many game developers quietly hope AI can do: turn...

Microsoft’s Xbox Cloud Gaming service is officially being discussed as a candidate for a lower‑cost, more widely available tier — possibly ad‑supported — even as Microsoft simultaneously pushes forward on next‑generation hardware, AI features, and a deeper partnership with AMD that will shape...

Microsoft’s move to fold Gaming Copilot (Beta) into the Windows Game Bar this week marks a decisive step toward making AI a first-class companion for PC players, while the simultaneous debut of Copilot 3D in Copilot Labs signals Microsoft’s intent to democratize 3D asset creation for creators...

Microsoft has quietly moved its Copilot brain into two places gamers and creators will notice first: the Windows Game Bar as Gaming Copilot (Beta) for Xbox Insiders, and Copilot 3D inside Copilot Labs for instant 2D→3D conversions — changes that make Microsoft’s Copilot a practical tool for both...