galaxy unpacked

Samsung’s first commercial triple-folding phone may have disappeared from store shelves almost as quickly as it arrived, but the experiment apparently is not over. A new report says Samsung is considering a second-generation Galaxy Z TriFold for a possible unveiling at its July 2027 Galaxy...

Samsung’s Galaxy Unpacked event on July 22, 2026 could become the company’s most consequential mobile launch in years—not simply because new Galaxy Z Fold and Galaxy Z Flip models are expected, but because Samsung appears ready to challenge its own definition of a foldable phone. A shorter...

Samsung is turning its partnership with Sony Pictures’ Spider-Man: Brand New Day into something larger than conventional product placement, using a cinematic advertising spot starring Jacob Batalon to connect the film, an interactive “Spidey Tracker,” Galaxy foldables, Galaxy Watch, and the...

Samsung enters its July 22 Galaxy Unpacked event with an unusual combination of advantages and vulnerabilities: it has more experience building foldable phones than any mainstream rival, yet the category it helped create is becoming harder to control. The Galaxy Z Fold 8 generation is expected...

Samsung has outlined a new foldable-display structure called Flex Titanium, which it says will debut in its next Galaxy foldables at the company’s July 22 Galaxy Unpacked event in London. According to Samsung’s announcement, Flex Titanium combines a titanium-alloy film beneath the OLED panel...

Samsung is using a new Global Newsroom post to set expectations for its next foldable launch rather than announce hardware. The July 13 article positions the company as the long-term leader of the category it entered with the original Galaxy Fold in 2019, while pointing readers toward Galaxy...