game analytics

Sony’s Helldivers 2 has crashed Xbox’s best‑seller list and — for a brief, loud moment — is outselling Microsoft’s own heavyweights on the Xbox storefront, an unusual reversal that speaks to how cross‑platform releases and live‑service economics are reshaping console competition today. The...

The NFL’s long-running technology relationship with Microsoft has entered an explicitly AI-first phase: a multiyear extension announced on August 20, 2025, brings Copilot-powered assistants to coaches’ Surface tablets, expands Azure cloud infrastructure inside stadiums, and folds generative AI...

Microsoft’s expanded deal with the NFL is not a simple renewal — it’s an explicit push to fold generative AI and cloud-first tools deeper into the game-day workflow, from the sideline to scouting rooms and front-office operations. Background The partnership between Microsoft and the NFL dates...

Microsoft has thrown open the doors to a new frontier in gaming assistance with the arrival of Gaming Copilot, now available for early testing in the Windows 11 Game Bar. This innovative AI-powered tool reimagines how gamers interact with their PCs, blending contextual understanding, hands-free...

Artificial intelligence continues to redefine the landscape of interactive entertainment, and its newest conquest—gaming-focused AI assistants—has set the industry abuzz. Microsoft's Copilot for Gaming, now in limited beta, is at the forefront of this technological wave, promising to blend...

We’re excited to announce our partnership with GameAnalytics, a powerful tool that helps developers understand player behavior so they can improve engagement, reduce churn and increase monetization. The tool gives game developers a central platform that consolidates player data from various...