Microsoft's ongoing quest to dominate the PC gaming landscape appears to be entering a pivotal new chapter, marked by the emergence of a unified and potentially game-changing brand identity: "Xbox PC." While, for years, the boundaries between Xbox gaming on consoles and Windows-based PC gaming...
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Microsoft’s gaming ambitions have experienced a seismic evolution, particularly with its latest naming strategy that seeks to unify branding, all while accommodating an increasingly multi-platform world. In a landmark announcement tied to the reveal of Gears of War: Reloaded—a remaster of the...
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