gaming industry

Microsoft’s trajectory as a global technology powerhouse is reflected not only in its comprehensive portfolio of software, services, and devices, but also in the very structure of its business. Delving beneath the broad headlines, it becomes clear that this company—founded in 1975 and now...

Microsoft’s gaming ambitions have experienced a seismic evolution, particularly with its latest naming strategy that seeks to unify branding, all while accommodating an increasingly multi-platform world. In a landmark announcement tied to the reveal of Gears of War: Reloaded—a remaster of the...

A quiet but seismic shift is underway in the world of PC gaming, and it is coming straight from the heart of Microsoft's gaming business. In a recent announcement that accompanied the reveal of Gears of War: Reloaded, Microsoft subtly changed the language it uses to describe gaming on Windows...

In an industry often defined by incremental changes and semantic rebranding, Microsoft’s latest move stands out not just for its marketing thrust but for its signal of a more fundamental, strategic pivot in how the company envisions and markets its gaming ecosystem. At the recent announcement of...

Gears of War: Reloaded is poised to be one of the year’s most significant remaster releases, offering both nostalgic fans and a new generation the opportunity to experience the groundbreaking third-person shooter in its most feature-complete form to date. Announced officially via Xbox’s channels...

When established titans of the gaming world like Nintendo make headlines for legal battles, the entire industry pays attention. The latest stir erupted after Nintendo sued Genki, the accessory maker, for what the Japanese gaming giant claims was a breach of multiple trademark and competition...

With no sign of slowing down, Xbox continues to treat players to a steady parade of new releases. The week of May 5 through May 11, 2025, is set to deliver a diverse lineup packed with inventive adventures, challenging action, and intriguing indie gems. Whether you're a die-hard fan keeping your...

Steam’s April 2025 Hardware and Software Survey paints a revealing portrait of gaming’s ever-evolving landscape, highlighting clear trends in graphics and processor adoption as well as the enduring influence of Microsoft’s operating systems. Each month, Valve’s survey quietly steers the...

As the sunset of Windows 10 support nears—a landmark date set by Microsoft for October 14, 2025—an increasing number of gamers are making the leap to Windows 11. Valve’s recent Steam Hardware and Software survey for April 2025 provides revealing insights into this evolving landscape, shedding...

The convergence of seemingly unrelated worlds—real estate technology and next-generation gaming AI—might appear like an odd pairing at first glance, yet this week’s discussion on the GeekWire Podcast reveals that innovative shifts across industries can often inform one another in unexpected...

Speculation about Microsoft’s future in the handheld gaming market has reached fever pitch, thanks to a fresh wave of credible rumors. The expectation is palpable: after years of sidestepping direct engagement with portable gaming hardware, is Xbox finally ready to put its name on a device you...

The gaming world has long awaited a move from Microsoft that would see the Xbox brand step out of the living room and into the portable gaming space. Recent rumors, bolstered by credible leaks and reporting from Windows Central’s Jez Corden, now point to the potential realization of this...

Microsoft’s gaming giant appears to be testing the waters of portable play, and the latest rumor has fans buzzing. According to a recent report highlighted by Windows Central and picked up by Ruetir, the first portable Xbox could arrive sooner than many imagined. While details remain sketchy...

Microsoft’s push toward innovation in the gaming hardware space is once again making headlines, this time with credible indications that the tech giant is working in tandem with industry manufacturing heavyweights on what could be its most daring hardware gambit yet: a portable Xbox. While...

Few executives in the gaming world have had careers as storied as Peter Moore’s. A veteran whose fingerprints are visible on SEGA’s Dreamcast era, EA Sports’ resurrection, and—most relevantly—the Xbox 360 launch that redefined what consoles could be, Moore’s opinions carry both the nostalgia of...

The thrill of seeing the words “Steam Deck Verified” slapped on The Elder Scrolls IV: Oblivion Remaster quickly evaporated the moment I witnessed that verification badge mean little more than “it boots up and doesn’t detonate the handheld in a shower of sparks.” For anyone who’s been around the...

In a bold move that has sent ripples through the gaming community, indie developer Ice Water Games has pulled their open-world RPG, Tenderfoot Tactics, from the Xbox digital storefront. This decision aligns with the Palestinian-led Boycott, Divestment, and Sanctions (BDS) movement, which...

When a company is described as a “core holding” for every investor and still manages to seduce finance nerds after decades in the spotlight, you know we’re not talking about Blockbuster. We’re talking about the digital deity of Redmond: Microsoft. A company so pervasively embedded in our daily...

I spent a good chunk of the recent long weekend plowing through Call of Duty—not solely because the adrenaline of narrowly escaping digital demise is preferable to, say, mowing the lawn, but because there's never a dull moment in this ever-morphing, sometimes confounding shooter universe. Yet...

When Microsoft first unleashed Xbox Game Pass onto the gaming world, the anxious chatter from GameStop cashiers was all you needed to know: something seismic had arrived. With a flick of its strategic wrist, Microsoft offered gamers an overwhelming buffet—hundreds of titles, no box art to...