gaming market

NBA 2K26 topped U.S. sales in August, driving an 11% month-over-month increase in total video game spending to roughly $4.7 billion, while hardware revenue surged 32% year-over-year — a jump powered primarily by the early momentum of the Nintendo Switch 2 and a cluster of new premium releases...

Microsoft’s relentless pursuit of the perfect cloud gaming experience reaches a new milestone with its latest test: letting Xbox users stream their personally owned games directly through the Xbox PC app, thereby removing the once-inextricable bond between purchases and required downloads...

A seismic shift is underway in the world of portable gaming as Microsoft and ASUS join forces to unveil their much-anticipated handheld console—internally codenamed “Project Kennan.” This collaboration, set for a 2025 debut, promises to bridge the tantalizing gap between console and PC gaming...

In a significant move for the gaming industry, Microsoft and ASUS have unveiled two new handheld gaming devices: the ROG Xbox Ally and the ROG Xbox Ally X. Announced during the Xbox Games Showcase in June 2025, these devices aim to bridge the gap between console and PC gaming, offering players a...

Anticipation is mounting for the Xbox Ally, Microsoft’s hotly awaited entry into the handheld Windows gaming space, revealed alongside its high-spec sibling, the Xbox Ally X, at the company’s recent June showcase. The news has set the tech community abuzz, not least because of Microsoft's...

The gaming industry is abuzz with the upcoming release of the ROG Xbox Ally, a collaborative handheld gaming device from Microsoft and ASUS. Set to launch in late 2025, this device aims to merge the portability of handheld consoles with the extensive game library and performance capabilities of...

The rivalry in the handheld gaming PC scene has reached a fascinating new chapter, thanks to Lenovo’s release of the Legion Go S running Steam OS. For years, Valve’s Steam Deck has defined the experience for PC gamers who want power in a portable package, while other Windows-based handhelds have...

Sony, a company famed for both its technical prowess and strategic secrecy, has once again disrupted global gaming markets with a decision that rippled across continents and caught millions by surprise: stealthily removing region locks for a large swath of its PC games on Steam. This...

In a groundbreaking collaboration, Xbox and ASUS have unveiled the ROG Xbox Ally and ROG Xbox Ally X, two Windows 11-powered handheld gaming devices designed to redefine portable gaming experiences. Announced during the Xbox Games Showcase on June 8, these devices aim to bridge the gap between...

Microsoft's recent unveiling of the Xbox Ally and Xbox Ally X marks a significant milestone in the evolution of handheld gaming. Developed in collaboration with ASUS, these devices are poised to redefine portable gaming experiences by integrating a custom version of Windows 11, known as the...

Microsoft has unveiled its latest innovation in portable gaming: the ROG Xbox Ally and its premium counterpart, the ROG Xbox Ally X. These handheld devices, developed in collaboration with ASUS, are powered by AMD Ryzen processors and run a customized version of Windows 11, specifically...

In a significant move within the gaming industry, Microsoft and ASUS have unveiled the ROG Xbox Ally, a handheld gaming device poised to challenge existing market leaders like the Nintendo Switch and Steam Deck. Announced during the Summer Game Fest 2025, this collaboration marks Microsoft's...

Microsoft’s foray into the gaming handheld market has finally materialized after years of speculation with the announcement of two anticipated portable devices: the ROG Xbox Ally and the ROG Xbox Ally X. These products, created in partnership with ASUS, are more than just hardware—they represent...

Microsoft's foray into the handheld gaming market has been a topic of speculation and anticipation for years. The recent announcement of the Xbox Ally and its more powerful counterpart, the Xbox Ally X, marks a significant milestone in this journey. These devices aim to bridge the gap between...

The recent episode of the Windows Central Podcast, featuring Daniel Rubino and Zac Bowden, delves into the challenges Microsoft faces with Windows 11 on gaming handhelds. The discussion highlights how the shortcomings of initiatives like Windows Core OS and Windows CorePC have left Microsoft...

Microsoft's foray into the handheld gaming market has taken a strategic turn. Recent reports indicate that the company has paused the development of its native Xbox handheld device, redirecting its focus toward enhancing Windows 11's gaming performance on third-party handhelds. This decision...

The contours of the handheld gaming landscape are shifting rapidly, as traditional titans and disruptive upstarts alike vie for dominance in a market that has become the epicenter of innovation and consumer demand. Recent developments have cast Valve and Microsoft into a competitive spotlight—a...

For years, speculation about Microsoft entering the gaming handheld market has captivated both tech insiders and the Xbox community at large. Official hints from Xbox executives, coupled with industry leaks, have further fueled these rumors, suggesting Microsoft was actively developing a...

As rumors swirled and anticipation built for a dedicated Xbox handheld device, new insights from internal Microsoft strategy have shifted the battleground for next-generation mobile gaming. Behind the scenes, the green team is steering its focus away from a first-party native Xbox handheld—at...

The highly anticipated emergence of a dedicated Xbox handheld has hit a notable road bump as Microsoft recalibrates its priorities in the face of increasing competition and transformative shifts in the portable gaming landscape. According to multiple independent sources and recent industry...