genai pricing

GenAI pricing is a growing concern for enterprise IT as software vendors embed generative AI into their core products. Recent moves by Microsoft, Adobe, and Salesforce show a shift from optional AI add-ons to bundled features, often accompanied by list-price increases, new metered fees, and outcome-based billing experiments. For CIOs and IT finance teams, this means treating AI as a fixed rather than variable cost, and redesigning license audits and pilot programs accordingly. This tag covers discussions on how enterprise software pricing models are evolving around generative AI, with a focus on budgeting, vendor strategy, and procurement implications for Windows and Microsoft-centric environments.