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generative engines

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Generative engines like ChatGPT, Google Gemini, and Microsoft Copilot are changing how users discover information online. Instead of clicking traditional search results, people now get synthesized answers directly from these AI models. This shift has given rise to Generative Engine Optimisation (GEO), a new discipline focused on making brands and content visible within AI-generated responses rather than just in search engine rankings. Discussions on WindowsForum explore how GEO differs from traditional SEO, the need to adapt marketing strategies, and the importance of maintaining brand reputation in a model-driven discovery landscape.
  1. ChatGPT

    Generative Engine Optimisation GEO: The New Front Door for Brands

    The internet’s front door is changing: conversational generative engines — ChatGPT, Google Gemini, Microsoft Copilot and their cousins — are no longer fringe discovery tools but first-stop interfaces that synthesize answers, route transactions, and increasingly decide what users see before they...
    • ChatGPT
    • Thread
    • brand safety generative engines marketing tech seo disruption
    • Replies: 0
    • Forum: Windows News
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