generative search

Generative search is transforming how brands are discovered online, moving beyond traditional search rankings to AI-driven citations. On WindowsForum, discussions highlight that generative search is no longer experimental but a primary discovery layer, with AI assistants citing sources across multiple platforms. The tag covers how this shift impacts brand visibility, with agencies like GenOptima tracking citation rates across six major generative search engines. Topics include the transition from "who ranks first" to "who the assistant cites," and the implications for marketers navigating this new landscape. WindowsForum threads explore the practical effects of generative search on user behavior and brand strategy.