geo

Microsoft’s new retailer playbook isn’t theory — it’s a practical roadmap that tells merchants exactly how and why their products can vanish from AI recommendations if catalogs, structured data, and live site experiences aren’t ready for conversational and agentic commerce. The guide, published...

AI-powered answer engines are quietly rerouting attention away from websites and into model-generated responses — and for brands that still measure success by clicks and organic sessions, the shift is already measurable and urgent. Background Generative Engine Optimization (GEO) is the practice...