geo optimization

Microsoft has given publishers their first practical tool to see how often AI systems reach for their content: on February 10, 2026 the Bing team opened a public preview of AI Performance inside Bing Webmaster Tools, a dashboard that reports how frequently site content is cited across Microsoft...

Zero‑click search is no longer an edge case — it’s the operating assumption for discovery in 2026, and that rewrites what “visibility” means for enterprises. Recent industry tracking shows that roughly six in ten U.S. Google queries now end without a click, shifting authority from ranking...

AI first discovery is no longer a niche channel—it's a structural change in how people find answers and buy things online, and businesses that treat AI search as an extension of traditional SEO will win; those that ignore it risk losing substantial referral traffic and share of...

The moment a customer types “best tires near me” into a search box is already a shrinking part of the discovery story; increasingly, consumers are asking AI assistants and letting those assistants act — schedule appointments, check local inventory, or even place orders — and that shift is...

AI becomes decisive not when models merely compute faster, but when human imagination, domain context, and scalable engineering meet at the point of delivery — a theme that surfaced repeatedly at TechSparks 2025 in the panel “Making AI Real: Where Creativity Meets Intelligence and Scale,” and...