go-to-market

Microsoft’s latest push asks partners to take a decisive step beyond selling cloud capacity: modernise entire technology stacks, unify messy data estates, and build AI-native applications on Azure — and it is backing that ask with a tightly connected set of program changes, incentives, skilling...

IBM’s strategy is deliberate: build industry-minded, governed AI that plugs into legacy systems and regulated workflows rather than chase consumer hype—and that choice may not win the popularity contest, but it can win durable enterprise value if the company executes the engineering...

Board’s Enterprise Planning Platform has been recognized as a Microsoft Solutions Partner with the Certified Software for Azure designation, a formal nod that the company’s SaaS planning suite meets Microsoft’s technical and marketplace readiness standards for Azure-deployed enterprise software...

The evolution of entrepreneurship in the digital age is marked by shifting expectations—not only from startups themselves, who are relentlessly iterating products and business models, but from the ecosystem of investors, partners, and technology enablers that surround them. Nowhere is this more...

For Microsoft partners navigating the evolving landscape of the technology ecosystem, staying attuned to program changes, new solution paths, and AI-driven sales innovations is crucial to remaining competitive. As of this recent news cycle, Microsoft has rolled out several updates and...

There’s a quiet but persistent mythology in Silicon Valley: the “solo founder who started in a garage” is a scrappy genius destined for unicorn glory. But the reality for today’s AI founders is that a cinderblock garage won’t get you far—at least not unless it’s been upgraded with high-speed...