google merchant center

The google merchant center tag currently covers an announcement about Google’s planned July 2026 naming change. Google is retiring the “Next” label and returning the platform’s public name to Google Merchant Center across Help Center articles, email communications, and the web interface during July and the following weeks. The change is described as cosmetic: existing accounts, product data, and campaigns are expected to remain unaffected, with features operating as before. Users should not need to change their login procedures or saved bookmarks. This tag page is therefore focused on tracking the rebrand and clarifying what the naming update means for current Merchant Center users.