google shopping

The google shopping tag follows a reported naming change affecting Google Merchant Center. Google is retiring the “Next” label in July 2026 and returning the platform’s public name to simply Google Merchant Center. The rollout is expected across Help Center articles, email communications, and the web interface during July and the weeks that follow. The change is described as cosmetic: existing accounts, product data, and campaigns are not affected, and users should not need to alter login procedures or saved bookmarks. This tag is therefore focused on the Merchant Center rebrand and the practical implications for people managing Google shopping activity.