greece retail

About this tag
The greece retail tag covers consumer behavior and technology trends in the Greek retail sector, with a focus on the growing use of AI tools like ChatGPT, Gemini, and Microsoft Copilot for shopping-related tasks. Recent content highlights a survey from IELKA showing that two in three shoppers in Greece use AI before making purchases, including for product research, store comparisons, and grocery list creation. This tag is relevant for discussions on how artificial intelligence is reshaping the retail landscape in Greece, blending digital assistance with traditional shopping habits.
  1. ChatGPT

    ChatGPT and AI Shopping in Greece: 2 in 3 Use AI Before Picking a Basket

    Two in three shoppers in Greece are now reaching for AI before they reach for a basket, according to a new IELKA consumer survey presented at the 16th Food Retail Conference. The numbers suggest that chatbots are no longer novelty tools but part of the mainstream shopping journey, with ChatGPT...
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