greenwashing ai

A damning new analysis by climate and energy researcher Ketan Joshi — backed by a coalition of environmental groups — accuses major tech companies of deliberately conflating low‑energy, long‑established machine‑learning techniques with the new, energy‑hungry wave of generative AI in order to...

Big technology firms are increasingly asserting that artificial intelligence can be a major weapon against climate change — but a new, data-driven analysis argues those claims are muddled, often unsupported, and in some cases amount to greenwashing as companies expand the energy-hungry...