greenwashing

The tech industry’s argument that artificial intelligence will meaningfully fix the climate crisis is finally being pulled apart — and not by opponents of AI, but by a detailed, evidence-first analysis that finds the majority of corporate climate claims about AI are either weakly sourced...

A new independent analysis of corporate climate messaging concludes that the tech industry’s most prominent green AI claims are largely unverified, self-referential, and—by one analyst’s account—amount to systematic greenwashing rather than demonstrable emissions reductions. Background The...

The tech industry’s loudest promises about artificial intelligence as a climate savior have collided with a damning new analysis: a coalition of environmental groups says most corporate claims that AI will cut emissions are unproven, while independent studies and energy agencies offer a far more...

Tech-industry claims that generative AI and large language models (LLMs) are a decisive lever against climate change have moved rapidly from hopeful rhetoric to corporate orthodoxy — and a new, careful analysis shows much of that rhetoric is greenwashing in plain clothes. Background: what the...

Big tech’s climate narrative has shifted from heroic problem‑solver to a contested public relations front: AI can help cut emissions, the companies say—yet independent analysis now accuses the industry of conflating old, energy-efficient machine‑learning use cases with the new, energy‑hungry era...

Tech companies’ public case that artificial intelligence can fix the climate now faces a sustained and systematic credibility test: a new analysis led by energy analyst Ketan Joshi finds that many of the green claims being used to defend rapidly expanding AI infrastructure are vague, poorly...