hardware sales

NBA 2K26 topped U.S. sales in August, driving an 11% month-over-month increase in total video game spending to roughly $4.7 billion, while hardware revenue surged 32% year-over-year — a jump powered primarily by the early momentum of the Nintendo Switch 2 and a cluster of new premium releases...

In a move reminiscent of the marketing tactics from years past, Microsoft is ramping up its efforts to nudge Windows 10 users toward purchasing new hardware equipped with its latest software. As the clock ticks down to the end of support for Windows 10—set for October 2025—the tech giant has...