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holiday marketing
About this tag
The holiday marketing tag on WindowsForum.com covers strategies for the Australian holiday shopping season, emphasizing early planning starting in October and the use of AI to prioritize relevance. Content discusses shifting consumer behaviors, such as deliberate purchasing and valuing relevance over price, and advises marketers to avoid treating the season as a single sprint. The tag focuses on leveraging AI for targeted campaigns and adapting to local market trends, with practical insights for IT and marketing professionals managing digital retail strategies.
Australian shoppers are no longer waiting for doorbuster deals — they’re planning earlier, buying more deliberately, and rewarding relevance and values as much as price, and marketers who treat the season as a single sprint risk being left behind.
Background
Australia’s online retail landscape...