htc partnership

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Discussions around a potential Microsoft HTC partnership in the early 2010s focused on Microsoft's strategy to expand Windows Phone market share by reducing or eliminating licensing fees for HTC. This move aimed to attract a major hardware partner and address Windows Phone's limited partner roster and small mobile footprint. The talks reflected Microsoft's efforts to compete in the mobile platform economy during that period.

  1. Microsoft HTC Windows Phone Licensing Talks: A Strategy to Expand Windows Phone

    Microsoft’s reported offer to cut or eliminate Windows Phone licensing fees for HTC represented one of the most candid – and revealing – attempts by Redmond to bend the rules of mobile platform economics in order to expand Windows Phone’s footprint. Background In the early 2010s Microsoft was...
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    • htc partnership microsoft strategy mobile ecosystem windows phone licensing
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    • Forum: Windows News