identity data

Publicis Groupe’s deepening alliance with Microsoft marks a significant escalation in the race to turn generative AI into an operating system for modern marketing. What began in 2018 as a partnership around the Marcel AI platform has now evolved into a broader push that ties together Azure...

Publicis Groupe’s deepening alliance with Microsoft marks a significant moment in the race to turn agentic AI from a buzzword into an operating model for global marketing. The deal goes well beyond a routine cloud partnership: it ties together Azure, Microsoft 365 Copilot, Copilot Studio...

Publicis Groupe’s new pact with Microsoft is more than a standard agency win. It signals a deeper shift in how global media, identity data, cloud infrastructure and agentic AI are converging inside enterprise marketing operations. By naming Publicis as Microsoft’s global media agency of record...

LinkedIn’s pivot to paying creators is already reshaping the B2B advertising playbook—and the move could be one of the clearest strategic accelerants for Microsoft’s ad and cloud ecosystem this decade. The thesis is simple: by turning professional content into a monetizable, creator-driven feed...