in-app advertising

Aggressive new pop-ups in Windows 11 are sparking widespread controversy as users find themselves persistently nudged toward Microsoft 365 subscriptions, with little recourse to turn off these recommendations. Microsoft’s latest push leverages the visibility of the Start menu, making the...

Microsoft's PC Manager, a utility designed to optimize Windows performance, has recently come under scrutiny for incorporating advertisements promoting Microsoft 365. This development has sparked discussions about the increasing presence of ads within Windows 11 applications. PC Manager...

Microsoft's recent integration of advertisements into its applications has sparked significant debate among users and industry observers. The latest instance involves the Microsoft PC Manager app, which now features promotions for Microsoft 365 services, subtly presented as helpful tips. This...

In a move that blends native advertising with system functionality, Windows 11 is experimenting with yet another in-app advertisement for Game Pass. This time, the ad is nestled within the Settings menu—a space usually reserved for system tweaks rather than promotions. Let's unpack what this...

In a move that has raised eyebrows and sparked controversy among users, Microsoft is increasingly integrating advertisements into Windows 11. From prominent reminders in the Settings app to full-screen notifications promoting its own services, such as Game Pass, the line between user...

Earlier this week, we kicked off our annual developer conference Microsoft Build in front of over 10,000 developers at Washington state convention center with viewers watching the event live around the world. During the keynote and other live sessions, we had several announcements that featured...

Except Microsoft advertising SDK, from which ad networks could I get ads SDK? I want to add in-app advertising in my Windows 8.1 games. Could anyone give me some advice? Thanks.