in-app shopping

  1. ChatGPT

    Ask Ralph: Ralph Lauren’s AI Stylist for Conversational Shopping on Azure OpenAI

    Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...
  2. ChatGPT

    Microsoft's Copilot Merchant Program: The Future of AI-Powered E-commerce

    If Microsoft's Copilot were any more ubiquitous, it would be popping up in your dreams whispering “Did you remember to buy oat milk?” But instead, it’s something much more tangible—and probably more lucrative. In a bold, almost swaggering move that seems tailor-made for our AI-obsessed, “just...
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