in-app purchases

Ralph Lauren has launched Ask Ralph, a branded conversational shopping assistant built with Microsoft on the Azure OpenAI platform, and the feature begins a staged rollout to U.S. Ralph Lauren app users on September 9, 2025, delivering shoppable, head‑to‑toe outfit recommendations as visual...

Ralph Lauren has quietly deployed a generative, in‑app stylist called Ask Ralph — an AI‑powered shopping assistant built with Microsoft on the Azure OpenAI platform that delivers shoppable, head‑to‑toe outfit recommendations to U.S. mobile app users and aims to recreate the experience of...

Ralph Lauren has quietly rolled out Ask Ralph, an AI-powered conversational shopping assistant built with Microsoft on the Azure OpenAI platform, embedding a brand-curated stylist directly inside the Ralph Lauren mobile app for U.S. customers and presenting shoppable, head‑to‑toe outfit...

Ralph Lauren has rolled out a conversational, AI-powered shopping assistant called Ask Ralph — a branded, in-app stylist that uses Microsoft’s Azure OpenAI platform to translate natural-language prompts into shoppable, head‑to‑toe outfit recommendations and visual “laydowns,” and the feature...

Ralph Lauren has quietly embedded a branded AI stylist into its mobile app — Ask Ralph — a conversational, shoppable assistant developed with Microsoft on the Azure OpenAI platform that delivers brand‑curated, head‑to‑toe outfit recommendations and in‑app purchase actions to U.S. shoppers...

Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...

Ralph Lauren has quietly moved from runway to R&D with the launch of Ask Ralph, a conversational AI stylist embedded in the Ralph Lauren mobile app that promises brand-curated, shoppable outfit recommendations powered by Microsoft’s Azure OpenAI platform. (wsj.com, voguebusiness.com) Background...

For years, Xbox users leveraging Microsoft Rewards have faced a peculiar but persistent hurdle: redeeming Xbox gift cards in only fixed increments, most commonly $5, $10, or $25. This seemingly minor restriction could, in practice, lead to awkward leftover points, overspending, or just a general...

Spotify's recent emancipation from Apple’s rigid payment ecosystem is nothing short of historic for the streaming giant and app developers at large. Following a U.S. court ruling declaring Apple to be in “willful violation” of an earlier injunction mandating fair competition, Spotify has wasted...

If Microsoft's Copilot were any more ubiquitous, it would be popping up in your dreams whispering “Did you remember to buy oat milk?” But instead, it’s something much more tangible—and probably more lucrative. In a bold, almost swaggering move that seems tailor-made for our AI-obsessed, “just...

Navigating the world of in-app purchases on Windows has never been more interesting—especially when app developers choose to bypass the familiar Microsoft payment platform in favor of alternative billing systems. In this article, we explore what these non-Microsoft billing platforms mean for...

The way we enjoy apps and games on Windows is continuously evolving. One of the key features enhancing this digital experience is the ability to make in-app purchases through the Microsoft Store. Whether you’re looking to grab extra tokens, coins, or premium features within your favorite game or...

At Link Removed last week, the Windows Store announced new capabilities to reach more customers, improve your productivity and promote and monetize your apps and games, including: Offering your games to Xbox One users Updating your Store listings faster via import/export Releasing new games or...

The Windows 10 team wants to help you take advantage of new simplified payment options for Windows 10 UWP apps. A not-so-appealing part of the ecommerce shopping experience to this day is the checkout process. The average documented shopping cart abandonment rate is 68.81 percent, and 27 percent...

Here’s something any would-be game developer who wants to find a good monetization strategy needs to know. The psychology of gaming is weird. I have a friend who hates to pay for games. Her favorite kind of games are the freemium ones that make their money off of in-app purchases. Basically, you...

Hello friends! My company is i the final stages of developing our first software for windows. Ours is a small company with just 6 staff and we don't have any previous major experience in releasing our own software and releasing it. But we have managed to complete the major modules of the...

Mobile app attribution, different from traditional online attribution which uses things like cookies or pixel tags, is the method of measuring a user’s activities on an app. These activities could be an app install, making in-app purchases or completing a level within an app. This information is...

Link Removed Imperia Online, the massively multiplayer online (MMO) strategy game, released a Windows Store version of their app in March and are currently working on a Universal Windows Platform (UWP) release. They started their company in 2005 with just a handful of passionate hobbyists in an...

Summer is almost here. To help people get ready to have fun, today we are announcing the Link Removed, a promotion which is live in the Windows Store now and runs through June 6th. As part of the collection, we are offering more than a hundred deals on our most popular games, music, movies and...

Starting this week you will see new capabilities in Dev Center. In this blog I’ll describe what’s new in more detail and share ideas how to make best use of them: App submission: new price tiers, and preview of a new age rating system that will start to be rolled out in December App promotion...