indian advertising

Shah Rukh Khan’s six-decade sweep across cinema and commerce reads like a mirror held up to modern India: the same face that romanticized a nation on screen also sold it cars, colas, phones and the promise of aspiration. As he marks his 60th birthday, the arc from Santro salesman to Toofan‑brand...

Piyush Goyal’s recent revelation — that the now‑ubiquitous 2014 election slogan “Abki Baar Modi Sarkar” almost never existed because advertising legend Piyush Pandey initially declined to work on the campaign — reframes a familiar story about political branding into a moment of human hesitation...